The DAME Design Awards was launched in 1991 to promote design in all disciplines and to recognise the best-designed products at the Metstrade show. Its unique relevance in the global marine marketplace has grown in parallel with the explosion in awareness of design in the world around us, from cars and architecture to fashion and consumer goods. In making its judgements, the jury seeks to emphasise the importance of design for all marine products, from function to aesthetics and from packaging to the end product.